Approach

In the beginning of an IPO engagement Omnicom Holdings assists for an evaluation process of the company. This due diligence reflects facts like earning results and debt. Also relevant are the evaluation of image factors, the growth rate and estimates of growth potential, as well as the competition and market situation. At first we analyze the client's current image. We also provide benchmarking with respect to the methods and approaches of the client’s publicly traded peers and competitors. Omnicom Holdings obtains insights into the operational and financial metrics applied by peer companies to make their stories known at different stock exchanges.

Together with the client, Omnicom Holdings develops the positioning and messaging strategy for Investor Relations, based on the results of an individual due diligence. The long term target is to create awareness and a distinct corporate image by showing and communicating the company’s achievements and objectives. In case of a stable and convincing business model it turns out into an interesting share for an attractive investment. In cooperation with the client’s executive team we work to transfer these messages into written and online information materials. As the IPO date approaches, Omnicom Holdings provides support in managing the kick-off for all IR and PR related activities.

Following the IPO, Omnicom Holdings counsels the senior management on the critical task of featuring and managing analyst and investor expectations. Omnicom Holdings provides recommendations to ensure that the management is communicating credible and consistent messages to the investment community in respect of the financial guidance.

The market intelligence of Omnicom Holdings offers consulting for the management regarding possible awareness at the stock market as well as possible reactions of investors and analysts on initiatives of the company, as in example financing, filings at the regulatory bodies, partnership and product launches. Furthermore we are advising how to handle situations potentially involving a certain danger for Investor Relations, in example a change in the management, legal delay or negative media coverage.