Crisis Communication

Omnicom Holdings has supported many companies in finding and realizing the appropriate response in the event of an unforeseen crisis having impact on operations and financial affairs.

Although crises may differ, organizations generally have the same key objectives:

• Finalizing the circumstances having caused the crisis
• Keep or reduce uncertainty in the market on a minimum while at the same time maximize market support
• Re-build stakeholder trust in the management and in the company
• Re-gain the company’s positive reputation
• Make clients and others aware of the company's effective handling of the crisis

Omnicom Holdings’ dedicated experience enables the team to intervene in an early stage to reduce the consequences and damages, a crisis can cause. We are also adept at helping to analyze the threats and opportunities resulting out of a crisis, prioritize the audiences, developing a messaging strategy and to spread the optimized messages to the right audiences in an efficient manner.

Omnicom Holdings’ crisis-management services typically include:

• Developing a concept including designating spokespersons and the chain of authority for communication decisions and measures
• Determining a timeline and action plan when and how to disclose new information
• Helping client spokespersons rehearse so messages are delivered effectively
• Defining and continually updating relevant messages
• Ensuring message content consistency at all times
• Establishing systems for monitoring stakeholder perceptions and developing responses
• Proactively managing outreach to investors and to the financial market related media

In the area of tactical measures Omnicom Holdings uses messaging & positioning tools and is in charge of the conception, production and organization in example of the following tasks:

• Web site (text for content, layout and design, navigation and programming, as well as update of information)
• Financial reports, fact sheets and IR material (briefing, concept, support for content and production)
• Presentations and speeches
• Press releases and articles
• Statements about key messages and positioning
• Communication with the shareholders (defining contents and ways of communication)
• Conference Calls and Q&A sessions (organization and moderation)