News Flow Management

For building relationships with the media it is essential to support their interest and to form credibility by a baseline flow of corporate news. Omnicom Holdings works with clients to create internal procedures for identifying themes for press releases and to create a pipeline of valid news stories. Our clients typically issue corporate press releases to the business and financial media when operational, regulatory or financial milestones are achieved, when strategic partnerships are formed or when the management team is expanded. News related to the daily business, like gaining an important new customer, launching a new product, a management representative giving a speech or presentation at an event or participation at a trade fair can be also used for a press release.

Omnicom Holdings typically writes first drafts of press releases and works with the management to revise and prepare them for distribution. We get in contact with the media personally to enhance coverage through follow-ups with editors. We also handle broad publishing of press releases via professional wire services.