Sales and Marketing

Building a Marketing Strategy and Marketing Plan

• We create short-term, medium-term, and long-term marketing strategies and business plans because we believe that a clear structure in planning and execution is the foundation of our effectiveness.

Market and Sector Research

• Market research: includes an analysis of the market and its characteristics, as well as the demand for a particular product or service. This analysis also identifies and examines your key competitors.
• Sales Research: We research and analyze the sales volume of goods and services, as well as customer behavior towards the product/service and the impact of advertising.
• Product Research: We explore the possibilities for introducing the product to the market, its demand, quantitative measurement, and the competitive ability of the product.
• Consumer Research: A comprehensive analysis of the socio-economic characteristics, motivation, and purchasing behavior of consumers. Research on brand recognition and consumer attitudes towards a specific brand.

PEST Analysis

• We identify technological, economic, social, and political factors that have a direct impact on your business. This analysis is the foundation of strategic management for any business, as it identifies and tracks changes within a specific industry or sector.

Digital Marketing

• Managing Social Media Profiles: Creating and optimizing profiles on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest. Planning and publishing content for each platform. Managing interactions with followers.
• Content Strategy: Developing a content plan for Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest. Creating original content (text, images, videos) for each platform. Analyzing and adapting content based on the audience of each platform.
• Social Media Advertising: Planning and managing advertising campaigns on Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Pinterest Ads. Optimizing the advertising budget for each platform. Creating targeted advertisements.
• Analysis and Reporting: Monitoring the performance of profiles on Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest. Analyzing engagement and audience growth. Compiling monthly reports and recommendations for improvements.
• Influencer Marketing: Identifying suitable influencers on each platform. Organizing collaborations and campaigns. Tracking and analyzing the results of influencer marketing.
• Email Marketing: Developing an email marketing strategy, creating email content, building and managing email lists, automating email marketing, sending email campaigns, analyzing and reporting, compliance with regulations, integrating with other marketing platforms.
• Google Ads: Developing a Google Ads strategy, configuring Google Ads campaigns, creating ads, optimizing campaigns, remarketing, analysis and reporting, integration with other platforms and tools.
• Brand Strategy and Brand Identity Development: Developing a brand strategy, creating visual identity, developing brand guidelines, copywriting and communication strategy, brand positioning, creating marketing materials.
• Content Development: Creating a content strategy, building content for websites and blog articles, editing and proofreading, visual content, technical optimization, analysis and reporting.
• Website Design and Development: Developing a web strategy, website design, UX/UI design, responsive design, visual elements and graphics, website optimization.
• YouTube: Creating strategy and planning, generating video content, channel optimization, marketing and promotion, analysis and reporting.